Customer Is King Charity Fund

The Customer Is King Charity Fund is the 501(c)3 tax exempt arm of Phi Beta Sigma Fraternity, Incorporated, Alpha Theta Sigma Chapter. The Customer Is King Charity Fund is set up to secure funds to help and address the needs of scholars within our community and recognize small businesses serving the community.

The primary focus of the fund is to provide advanced educational opportunities for graduating African American males within the Tarrant County Metroplex. The organization has provided over $40k in scholarships via the C.Y. Thomas Scholarship Fund over the years.

In addition to providing educational opportunities, student needs at the elementary school level have been addressed as well. An example of this is our annual Coats for Kids program which provides new winter coats to elementary students identified by counselors.

Schools that have received new winter coats for the last few years:

2025 - Trinity Basin Preparatory

2024 - Christine C. Moss Elementary

2023 - Leadership Academy at Mitchell Boulevard Elementary

2022 - Como Elementary

2021 - Maudrie M. Walton Elementary

2020 - Edward J. Biscoe Elementary

2019 - Edward J. Biscoe Elementary

2018 - Maude J. Logan Elementary

2017 - Eastern Hills Elementary

2016 - Sagamore Hills Elementary

2015 - W.M. Green Elementary

2014 - Christine C. Moss Elementary

2013 - Sunrise McMillian Elementary

2012 - MItchell Boulevard Elementary

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